Small business people are always looking for inspiration for what they can do to marketing better. Jack always recommends Guerilla Markeing by Jay Conrad Levinson. I would wholeheartedly second that. The book is overflowing with simple, inexpensive ideas for getting your company noticed.
There is a new book by Kim Gordon called Maximum Marketing, Minimum Dollars that explores the same territory. Gordon give readers fifty ways to use their time and money differently. One idea that caught our attention was Multicultural Marketing:
If you’re looking for a smart, low-cost way to expand your business,consider taking on ethnic markets. With the general affordability of ethnic media and the tremendous escalation in the buying power of ethnic groups, it may be the brightest way to take your product or service to new niche markets.
If you would like to read the whole chapter, jump over to the 800ceoread Excerpts Blog.
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